9 Things You Should Do Before Starting a Podcast Booking Agency
Do you want to launch a podcast booking agency that becomes profitable quickly? Here are 9 things that will help you immediately stand out.
Determining How Much to Charge Clients
It’s tough to know if you’re planning on charging the right amount for your services. Thankfully, you can update your price based on an internal equation that is fulfilling to you instead of evaluating the market. To determine how much you’ll charge, figure out how much money you want to make in a year, then divide that by how many total hours you want to work for the year. Then you’ve got your hourly rate!
Landing Clients For Your Booking Agency
To thrive as a new podcast booking agency, clearly define your why and your ideal client avatar. Craft your why by answering 3 questions: “Why am I starting a podcast booking agency?” “Who will my business serve?” and “How will it serve them?” Create and align your ideal client avatar based on these answers. Before searching for clients, ask, “Does this person mirror my avatar?” Your avatar becomes your compass, keeping your outreach and future client list aligned.
Helping Clients Get The Right Gear
Capturing the best possible audio and video has become a top priority for podcast hosts and guests. Your clients need to take it seriously if they want to maximize the results from their interviews and repurposed content! There are only 3 elements to bring up with clients: #1. Camera (1080 or 4k). #2. Microphone (dynamic). #3. Background/environment (quiet, clean, unique). Teach your clients how to create an ideal podcasting setup so they stand out!
Creating a Media One Sheet For Your Clients
To put some of your work on autopilot and to streamline/minimize the back-and-forth you'll have with podcast hosts/guests about your clients, set up a high-quality media one-sheet that has everything someone needs to prepare for an interview with your clients. Additionally, make sure it is fully SEO-ready so it can help your client’s online authority increase!
Getting Your Client’s Pitch Right
The average podcast receives {{free_pageload.data.output_guesting_health_avg_guest_requests_count}} pitches per day, and in-demand guests are flooded with pitches from hosts. If you’re pitching using AI, a template, or are positioning incorrectly, you’re missing out on most of the opportunities that you could be getting for your clients. Creating a framework (not a template) for how you pitch to ensure your clients get accepted is extremely important to your long-term success as a podcast booking agency.
Teaching Clients to Convert Listeners to Leads
Your clients already have something good for listeners. But they will only convert if their call to action is good. When the time comes during every recording for your client to mention what they do, they must only mention ONE quick, free, easy thing to remember! Teach your clients this and how to articulate their offer well so they have a high conversion. Clarity and repetition will lead to greater engagement and yield better results for your clients!
Knowing The Latest Podcasting Data
It’s often thought there are too many podcast booking agencies for money to be made, but this couldn’t be further from reality. Most agencies target the same top podcasts and celebrity guests, missing the opportunity among {{free_pageload.data.output_podcasting_industry_active.toNumber().default(0).formatNumber(0, '.', ',')}} active independent podcasts and {{free_pageload.data.output_guesting_health_guests_seeking_pods_count.toNumber().default(0).formatNumber(0, '.', ',')}} people wanting to be guests. Understanding this opportunity is crucial for long-term success. Review the Independent Podcasters Report to stay ahead of the curve.
Staying Ahead in Podcasting Success Trends
Two quick ways to fail as a podcast booking agency: thinking you don’t need help and believing you know it all. Podcasting evolves rapidly, and the best agencies devote themselves to continuous learning. No matter their success, they remain students, staying ahead and sparking creativity. The best agency owners never stop learning about podcasting. Subscribe to Podcasting Made Simple and listen weekly to stay informed and ahead in podcasting!
Take the Quiz to Level Up Faster
Although hundreds of podcast booking agencies operate today, few can call it their full-time venture. This is because opportunity alone isn’t enough; proper positioning and business operations are key. Take the podcast booking agency quiz to ensure you reach your goals quickly and accurately. It provides a snapshot of where you are and what you need to work on next to achieve your targets for your new podcast booking agency as soon as you launch!
