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Content Marketing

Content Marketing Expert

Customer Loyalty Marketing

Demand Generation Expert

Digital Marketing

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Psychology in Marketing

SEO

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Introduction

Rai Cornell is the CEO and Strategic Marketing Consultant at Cornell Content Marketing, a marketing agency specializing in full-funnel content creation, copywriting, and digital marketing for B2B businesses. As a trained psychologist, Rai infuses every word with compelling psychological principles to build deep connections between B2B companies and their target audiences, all while leveraging SEO, demand gen, and the most effective digital marketing tactics. Hell-bent on improving the quality of online communications and business-to-business connections, Rai frequently hands out insanely valuable writing and marketing tips.

Call to Action

Link to send listeners to:

https://cornellcontentmarketing.ck.page/seo-checklist

Want to leverage the power of SEO without having to become a Google guru? Download Cornell Content Marketing's SEO Deployment Checklist and follow the 11 simple steps to make sure every piece of content you create will get you the most SEO bang for your marketing buck!

About Rai Cornell

Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing, helps B2B businesses become industry standouts by creating long-term demand-generation strategies and eliminating costly and unnecessary short-term tactics like ads. Rai (like “ray”) uses a psychology-driven marketing approach to ensure businesses attract prequalified, emotionally engaged buyers. Rai’s journey began when she shifted from a career in mental health to marketing, realizing that traditional marketing methods failed to create meaningful connections. Leveraging her experience as a freelance writer since 2007 and psychologist since 2012, Rai is revolutionizing the way marketers connect with ideal buyers in our digital-everything world. Through her journey, Rai developed “The ELITE Method,” a framework that guides businesses to deeply understand their ideal buyer’s psychology, build lasting demand-generation systems, and transform their brand reputations for long-term success and thought leadership. Rai can’t wait to share her knowledge of psychology-driven marketing with you and your listeners.

Rai's account is managed by:

Ideas For Episode Titles / Main Focus

Audience investigation

Psychological profiling

Buyer psychology

The Stages of Change Model in marketing

The 5th stage of the sales funnel everyone forgets in marketing

Questions Rai Is Always Ready To Answer

What are the most important elements of SEO for a brand to consider?

How does a company choose its SEO keywords?

How does content creation support sales?

How does a company know what sort of content to create?

What are your best tips for improving your content marketing at little to no cost?

What are the biggest pitfalls of email marketing, and how can a company avoid them?

What works nowadays in sales landing pages and copywriting? Are long-form pages still a thing?

How often should a B2B company be publishing content?

Which social media platforms should a B2B company be on?

What is your #1 most valuable tip for B2B marketing?


PodMatch Reviews (7)

5.00 stars
Your Brand Amplified

25 Apr, 2024

Rai approaches marketing the way we all should - in a heartfelt, compelling manner that thinks about the customer first!

Writing & Editing (Prior Member)

25 Jul, 2023

An excellent guest. She knows from experience what she is talking about, and speaks articulately to it. Highly recommended