9 Things You Can Do to Become a Better Podcast Guest
Do you want to improve as a podcast guest and get on more podcasts? Here are 9 things you should do before your next interview that will help you a lot.
Get Your “Why” and Ideal Listener Right
To thrive as a podcast guest in the long term, you must clearly define your why and your ideal listener avatar. Craft your why by answering three questions: “Why am I podcast guesting?” “Who do I serve?” and “How do I serve them?” Then, create and align your avatar based on your answers. Before approaching a podcast, ask, “Does this podcast serve [avatar’s name]?” Your avatar keeps you focused on the right podcasts for you!
Learn the Reality of Podcast Guesting
Did you know that every podcast receives an average of {{free_pageload.data.output_guesting_health_avg_guest_requests_count}} guest requests daily? With {{free_pageload.data.output_guesting_health_pods_seeking_guests_count.toNumber().default(0).formatNumber(0, '.', ',')}} podcasts seeking guests and over {{free_pageload.data.output_guesting_health_guests_seeking_pods_count.toNumber().default(0).formatNumber(0, '.', ',')}} people wanting to be guests, podcast guesting has become highly competitive. This is because “guesting” is one of the top authority-building forms of online content. Understanding the reality of podcasting will help you stay ahead! Review the Independent Podcasters Report monthly to stay informed.
Craft a Great Pitch to Get on More Podcasts
The average podcast receives {{free_pageload.data.output_guesting_health_avg_guest_requests_count}} pitches per day from people wanting to be guests. If you’re pitching using AI, a template, or are positioning incorrectly, you’re missing out on most of your opportunities to be selected as a guest. Creating a framework (not a template) for how you pitch to ensure you get accepted by hosts is extremely important for getting booked on podcasts regularly.
Becoming a Profitable Podcast Guest
You already have something good for listeners. If you want them to convert, your call to action must be good. When hosts ask, “Where can listeners learn more about you?” Mention only ONE thing! Make it quick, free, and easy to remember. The clearer you articulate the ‘quick win’ value, and the easier it is for them to access, the better your conversion will be. Clarity and repetition will lead to greater engagement and yield better results!
Save Your Time and Get Better Results
Most podcast guests lack a strategy for managing their past and upcoming interviews. Because of the lack of systems in place, most people end up wasting a lot of time on the administrative side of podcast guesting, with no real way to track success! (This leads to quick burnout) Come up with a simple way to manage past and upcoming episodes and relationships with hosts, and even conversions to get better results from being a guest!
Invest in the Mic/Camera Pro Guests Use
Capturing the best possible audio and video has become a top priority for podcast hosts. Guests need to take it seriously if they want to get booked and featured more often! There are only 3 elements that you need to focus on. #1. Your camera (1080 or 4k). #2. Your microphone (dynamic). #3. Your background/environment (quiet, clean, unique). Invest in creating a “guesting” environment that hosts and listeners love so you stand out more!
Create a Compelling Media One Sheet
If you want to get booked on more podcasts, including podcasts that are more credible, while also saving a lot of back-and-forth time spent emailing hosts, you need to set up a compelling (and useful) digital media one sheet. There are several things to include in this to ensure the one sheet works for you on multiple levels. Hosts love it, and it will help you stand out as a more credible guest!
Stay Up-To-Date with the Trends
Two things that cause podcast guests to fail: thinking they don’t need help and believing they know it all. Podcast guesting evolves rapidly, and the best guests devote themselves to continuous learning. No matter their success, they remain students, staying ahead and always sparking their creativity. The best podcast guests never stop learning about guesting. Listen to Podcasting Made Simple to stay informed and ahead as a guest!
Take the Quiz to Level Up Faster
Most people who get into podcast guesting quit because they don’t see results from their efforts. Results don’t happen automatically. There are 12 key things you must get right to win as a podcast guest. Take the podcast guesting quiz to reach your goals quickly and accurately. It provides a snapshot of where you are and what you need to work on next to help you succeed as a podcast guest!
